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How is the Big Ten Doing in Name, Image and Likeness

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Name, Image and Likeness legislation has brought great opportunities for college athletes in its first year and will only grow. Opendorse, an NIL company that supports athletes in building and monetizing their brands, recently released some fascinating numbers regarding NIL.

For instance, did you know that the Big Ten was the top conference for total NIL activity and compensation through Year 1? And that the SEC footprint is about to become a behemoth in NIL compensation?

Opendorse’s “N1L Report” offers a wide-ranging look at NIL’s impact on college athletics, projecting that the number of participating sponsors and student-athletes will double in Year 2. Opendorse also projects that athletes will sign more national deals, now that companies have data to analyze, and more athletes will become part of the collective process.



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