Kia plans to invest Won49tn ($33.07bn) through 2030 to expand electrification, software-defined vehicles and robotics while targeting higher sales and profitability.
The strategy, presented at its 2026 CEO Investor Day in Seoul, represents an increase of Won7tn compared with its previous five-year plan.
Of the total, Won21tn has been allocated to future-focused businesses. Investment in 2026 alone is expected to reach Won10.1tn, up Won1.2tn year-on-year.
The company said the funding would underpin expansion across multiple areas, including electric and hybrid vehicles, platform beyond vehicle (PBV) commercial vans, autonomous driving technologies and smart manufacturing systems.
By 2030, Kia is targeting revenue of Won170tn and operating profit of Won17tn, alongside an operating margin of 10%.
It also aims to increase global vehicle sales to 4.13 million units, compared with a 2026 target of 3.35 million, while raising its global market share to 4.5% from 3.8%.
Electrification remains a central focus, though internal combustion engine (ICE) models will continue to feature in its portfolio.
Kia Corporation president and CEO Ho Sung Song said: “Building on the achievements of innovation across all areas over the past five years – including brand, EVs, PBVs, and ESG – EVs, HEVs, autonomous driving, and robotics will serve as key drivers for Kia’s fastest growth to date.
“Even amid the evolving global environment, Kia will proactively respond to changing market conditions through differentiated strategies.”
Kia plans to introduce nine new ICE models by 2030 and expand its hybrid offering to 13 models.
It is targeting annual hybrid electric vehicle sales of 1.1 million units, or 1.15 million when including plug-in hybrids and extended-range EVs.
For battery-electric vehicles, Kia aims to achieve annual sales of 1 million units by 2030, representing a 3.8% share of the global EV market.
Its EV line-up is set to expand to 14 models, spanning passenger cars, SUVs and PBVs.
Upcoming launches include mass-market models such as the EV2, alongside a next-generation EV platform designed to deliver improved battery capacity, stronger motor performance and enhanced cost efficiency.
In the PBV segment, the company is targeting sales of 232,000 units by 2030, led by models including the PV5, PV7 and PV9.
Production will be centred at the Hwaseong EVO Plant, which will act as a dedicated manufacturing hub for PBVs.
Regionally, Kia expects to reach annual sales of 1.02 million vehicles in the US, 746,000 in Europe and 1.48 million in emerging markets by the end of the decade.
