In the computer market in the second quarter of this year, there was only one clear winner: Apple. It’s the only company that managed to gain market share compared to the same period last year, as its shipments grew by 10.1%, according to a new IDC report.
Apple shipped 6.7 million Macs in Q2 for a 9.9% market share, up from 6.1 million units and 8.5% market share in Q2 2025. Windows PC makers have been hit hard by their own price increases (which are due to the RAM crisis, of course).
First-place Lenovo’s shipments dropped to 16.6 million units from 17 million in the year-ago quarter, for a 24.4% market share (down from 23.7%). HP is in second place with 13 million shipments, down from 14.3 million last year. Its market share is now 19.1%, down from 19.9% in Q2 2025.
Dell is in third with 9.3 million devices shipped, compared to 9.8 million last year. Apple is fourth as you can see in the image above, followed by Asus with 5 million shipments – Asus is almost flat with a negligible 0.2% growth versus Q2 2025, but since the entire market declined, it managed to increase its market share from 7% to 7.4%.
Overall the market was 68.2 million units in Q2, down from 71.7 million in the year-ago quarter, a 4.9% drop. The higher the RAM and SSD prices go, the more we’ll probably keep seeing this trend. In fact, IDC predicts “a sharp slowdown in growth rates in the second half of 2026”, and says vendors are “bracing for further price hikes into 2027”.
Apple’s success in this market has a lot to do with the fact that it only raised prices at the end of June (which is also the end of Q2), and the very good performance of the MacBook Neo. How its price hike has impacted demand for Macs will become clear in the numbers for Q3.
